Google+ is often an overlooked resource when it comes to social media marketing. This is because most businesses don’t realize the value they can extract from a social media platform like Google+. If you’re one of those businesses, Impact Brand Management would like to share with you, why you should look to Google+ as a valuable asset to your overall strategy.

There is a lot that Google’s very own social media site can offer.

Here are a Few Facts!

Google+ has 343 million active accounts. That’s almost the same as Twitter’s active user numbers. So, to put it as simply as possible, Google+ is just as popular as Twitter and this growth isn’t going to slow down anytime soon.

Google+ is the perfect tool to boost your brand’s visibility, market a new product/service, and generate leads. This isn’t just because Google+ has over 300 million active users; it’s also because of Google’s involvement with its own social media offering. Google happens to be a little partial towards brands that have a business page on its social media site. The natural result of this partiality is that your brand could end up enjoying a higher rank in the search results. Since more than 60% of searches are conducted via Google, this can prove to be very advantageous.

Anything that you post on the social media site is indexed by Google right away. So, even if your website doesn’t show up in the search results, your Google+ post will. This is just as good because the first few search results on Google get 54.8% of clicks.

If you ever plan to start using Google+ for your marketing and branding efforts, or you are interested in finding out how you can take advantage of this often overlooked platform, get in touch with Impact Brand Management. We offer services specifically designed to help businesses leverage the best of what this social media powerhouse has to offer.

Here are some of the services we offer.